For those of us who will not be in NY before April 26th take a look at the pictures of Jay-Z’s new creation : a mobile retail luxury space , because its a ‘recession’ why open a store?
The ‘Roc Pop Shop’ will be at Atlantic Yard in Brooklyn, NY from 10am-9pm until April 26th. So thats why Jay and Bey have been walking round NY all last week…checking out the new venture. Nitrolicious.com also has pics of the ‘Bella Roc’ sequin jacket which is limited edition
The RocPopShop, a 50-foot long trailer that’s expandable up to a thousand square feet luxurious retail space. The store was created to promote Rocawear’s new premium line during a Jay-Z’s recent concert tour. In order to make his vision of a mobile luxury shop reality, Jay Z teamed up with the talented designers of D-ASH Design, an award-winning design firm from Long Island, New York. David Ashen, the principal and creative director of D-ASH Design, said:
“Jay Z wanted the shop to embody his urban aesthetic. The basic idea is to transport the customer into the Jay Z and Rocawear lifestyle.”
One Trackback
[...] cost is $1400 and if you so wish you can buy it in NYC or London from 5th May in a pop up shop ( are these going to become common now?) Click here for more [...]