Business Lessons from Solange’s A Seat at The Table


At first glance the title of this blog post may seem strange. I have to admit I have no idea about Solange’s business side in the music business except launching her own label Saint Records. 

As beautiful and chill as the album is, after listening to it non-stop for a week, seeing the organic success (#1 in the U.S) and watching the mini-documentary making the album I was hit with my own a-ha moments relating to business.

As entrepreneurs, specifically online entrepreneurs everything seems so ‘fast’ food,’microwave’ and ‘overnight success-ish’. Many of us know there are no true overnight success stories but it seems that you launch a business online and pop in a few months time ‘I generated 100K in revenue!’. Amazing for the people who have accomplished that but for the people who haven’t it can leave them feeling like their ideas aren’t worthy or they have failed (before even really started).

What I learnt and appreciated from Solange’s process of making A Seat at The Table is that it was a process that started 3 years ago! She was confident enough in her vision and talent to give her project the time it needed to come to fruition. They say timing is everything, and the release of her album couldn’t have come at a better time! 

Have you had ideas that you’ve had for a while but thought…I should have launched that but I didn’t? Or, why am I taking so long to launch this…am I procrastinating or creating? 

I know I’ve had that feeling! At the time of writing this I’m finishing an ebook, a course and a new subscription service ?. 

All ideas I’ve had for over a year and was pressuring myself into thinking I’m taking too long. But what if like Solange’s A Seat at The Table…timing is everything and taking the time to create a good product will be better in the end than rushing it, just to say it’s done. 

There’s a thin line between procrastination and chasing perfection but the key I think is to get a healthy balance. 

My other business aha from Solange’s that we can all learn from is believing in your uniqueness and what you have to offer the world even when the biggest musician in the world is your sister! 

We don’t have that direct issue but many of us do have huge people in our industry that make us think twice about entering that market. ‘So and so already exists’, ‘it’s been done before’, ‘the big competitor will crush me!’.

If you do your research and properly plan, there will be a target audience looking for what you have to offer! Don’t be afraid to step out and carve your own lane!

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